Continue reading and find out what the biggest media trends will be for this and the next few years. Good reading!
Expectations and projections for media trends
For 2023, the IAB estimates that media investment in advertising should Phone Number List increase by around 5.9% year-on-year, including:
B2B categories around 20.8%;
Travel 20.6%;
Restaurants and drinks 17.1%;
Financial services 11.1%.
The WARC survey projects a more conservative expectation. The marketing intelligence company expects media growth in 2023 of 2.6%.
In general, investment in paid media must be done intelligently.
7 media trends for 2023
Much of the media trends are being expected for almost every company, the data mentioned is based on research. Check out each of these trends raised by the studies below:
Media Trends #1: Inflation and its impact
Three factors are responsible for indicating that media and marketing cannot escape the impacts of inflation that came with the Covid-19 pandemic. They are:
Reduction in consumer purchasing power;
Increase in spending on subscriptions;
High advertising costs.
Furthermore, 2023 could be the ideal time for investments, considering that consumers have started to accept advertising more in their routine.
With these increases in costs, financed content has also become more practical, in other words, if there is an opportune moment to invest in online advertising , this is the time!
Media trends #2: Sustainability in the media
It was announced that the number of campaigns linked to social and environmental themes has tripled since 2016.
It all happened due to the fact that consumers are more concerned about sustainability issues, which even affects their purchasing decisions.
Furthermore, the Global Sustainability Sector Index highlights that four in ten people have stopped completing a purchase due to the lack of environmental impact.
Videos were already an important criterion for ranking, and now they must be well worked on by companies.
However, a study by Kantar IBOPE Media showed that in Brazil almost 98% of people consume video content, which makes it essential for advertisers to develop strategies on the subject, avoiding the challenge of finding exclusive paths amidst such diversity for advertisements