What should your Marketing budget be for
Posted: 2 Oct 2023, 5:47
As the last quarter of the year approaches, the time has come to evaluate the strategies and trends that promise to move the next period to define the Marketing budget for . Every year, I present here on the blog some important insights from the Digital Marketing market with the aim of contributing to the allocation of funds for Marketing planning. Based on the main highlights of research from SMO Survey , eMarketer, among others, the following lists some of the important Digital Marketing trends for that will help you direct funds for next year. These surveys concern the United States, but we know that the United States is a guide for the changes we will see in Brazil and other countries. According to the research, companies' Marketing budgets are expected to grow by 8.7% in , with companies in the service sector planning to invest more in marketing than those that sell products.
Furthermore, companies that have WhatsApp Number List more than 10% of their revenue coming from the internet intend to invest almost twice as much as others, around 13.6% . Another interesting fact, which for me also helps to confirm the importance of digital marketing, is that, as a percentage, small companies tend to invest more in Marketing, in proportion to their revenue, than large ones. The percentage of investment in Marketing in the companies' total budget also reached its maximum peak in the report, 12% . Furthermore, companies intend to invest more in brand ( +7.9% ) and CRM (+ 8.9% ), although the numbers are lower than at the beginning of . It is also important to highlight that the growth of investment in Digital Marketing continues to surpass that of Traditional Marketing .
In fact, in sectors such as B2B services and B2C products, the traditional Marketing budget even showed a drop. In a report presented by eMarketer , it is possible to observe a high acceleration in investments in Digital Marketing Media. The expectation is that they will represent more than 66% of the total Marketing Investment budget in , as shown in the graph below: It is worth emphasizing that companies, when talking about marketing, are prioritizing investments in generating new customers rather than branding and innovation, as shown in the following graphs: Investments in paid media Among paid media, the highlight was print , SEO and other digital media , such as social networks and paid search. The greater the revenue from the internet, the greater the percentage of investment in digital media.
Furthermore, companies that have WhatsApp Number List more than 10% of their revenue coming from the internet intend to invest almost twice as much as others, around 13.6% . Another interesting fact, which for me also helps to confirm the importance of digital marketing, is that, as a percentage, small companies tend to invest more in Marketing, in proportion to their revenue, than large ones. The percentage of investment in Marketing in the companies' total budget also reached its maximum peak in the report, 12% . Furthermore, companies intend to invest more in brand ( +7.9% ) and CRM (+ 8.9% ), although the numbers are lower than at the beginning of . It is also important to highlight that the growth of investment in Digital Marketing continues to surpass that of Traditional Marketing .
In fact, in sectors such as B2B services and B2C products, the traditional Marketing budget even showed a drop. In a report presented by eMarketer , it is possible to observe a high acceleration in investments in Digital Marketing Media. The expectation is that they will represent more than 66% of the total Marketing Investment budget in , as shown in the graph below: It is worth emphasizing that companies, when talking about marketing, are prioritizing investments in generating new customers rather than branding and innovation, as shown in the following graphs: Investments in paid media Among paid media, the highlight was print , SEO and other digital media , such as social networks and paid search. The greater the revenue from the internet, the greater the percentage of investment in digital media.